Reimagine the Borrower Experience with Automation, Data, and AI
Abstract: India’s lending market is growing exponentially driven by an expanding middle class, advancements in technology and a surge in non-traditional distribution channels. The competition is rapidly heating up as a surge of digital-only lenders, fintech firms, and non-banking financial companies vie for the borrower’s attention. The borrower, in turn, demands no less than a [...]
Supercharge your Customer Experience with Messaging
In today’s digital age, providing a standout customer experience (CX) is crucial for business success. Companies that excel in delivering smooth and efficient interactions are more likely to keep their customers happy and attract new ones. Messaging through mobile apps, WhatsApp, or social media offers a unique chance to boost customer engagement and satisfaction. By [...]
Dynamic with Distribution: Strategies to Unlock Retail success in India
Abstract: India is on its way to becoming the third-largest consumer market globally by 2030 with its vast consumer base and growing purchasing power. However, tapping into that massive opportunity is easier said than done. Delivering products to consumers across the large and diverse expanse of the country is complex. It requires managing an extensive [...]
The Journey to Generative AI in Customer Service
Salesforce's approach to leveraging generative AI represents a paradigm shift in the realm of customer service platforms. At the core of this approach lies the recognition of the evolving needs and expectations of modern consumers, who increasingly demand personalized and engaging interactions with brands. By harnessing the power of generative AI, Salesforce aims to meet [...]