The cycle of lockdowns, re-opening and the apprehension amongst consumers has adversely impacted the FMCG market landscape. Consumer habits have changed, perhaps forever. As consumption patterns shift from luxuries to necessities, discretionary to essential and offline to online, India’s consumer focused brands are facing challenges on multiple fronts.

Consumer brands today are anxious to analyse change in consumption patterns and want to understand elasticity of demand vis-à-vis pandemic-influenced spend. They are pressed to optimize utilization of resources due to labour & material scarcity and need for greater digital presence besides accurate customer insights to gain competitive edge for their business & brands.

That apart, consumer brands are also battling the impact of the economic slowdown. This is forcing them to look for ways to improve efficiencies, optimize spends across activities and functions, and plan and budget better.

We invite you to join us for an interesting and engaging discussion on “OPTIMIZING THE VALUE CHAIN FOR EVOLVING CUSTOMER PREFERENCES THROUGH DATA & AI” with technology experts from Veracitiz, IBM and your own peers from the industry.
Our discussion will focus on industry veterans and data analytics experts evaluating the changing dynamics of the FMCG sector and how
the effective use of AI Tools can help companies enhance their customer experiences The information-rich session will cover success stories, as well as identify the key challenges and pitfalls for India’s FMCG sector companies as they seek to achieve a data-driven digital transformation.

Key takeaways:

• FMCG challenges today, that could have a long-term impact
• The possible ways to apply advanced analytics to address these challenges
• Real-world use cases of use of Data – Analytics for Improved Budgeting and Optimization of SCM.

Roscoe Lobo
Leader-Data & AI
Veracitiz

Tapan Mehta
Asia Pacific Head, Data & AI
IBM

Moderator: Ashwani Mishra
Consulting Technology Editor