Abstract: India is on its way to becoming the third-largest consumer market globally by 2030 with its
vast consumer base and growing purchasing power. However, tapping into that massive opportunity is easier said than done. Delivering products to consumers across the large and diverse expanse of the country is complex. It requires managing an extensive network of distributors, suppliers, and wholesalers; keeping that vast network of partners loyal and engaged; and perfecting retail execution.

In this roundtable, we invite industry leaders to share how they are navigating transparency, digitalization and partner collaboration. We discuss the role technology can play in transforming your trade channels and create delightful digital experiences for distributors and retailers while keeping your data secure.

Key Discussion Points:

1. Building distribution transparency to better understand product performance and buyer behavior
2. Reducing cost to serve by digitizing distribution channels
3. Partner incentive management and tracking
4. Creating a 360-Degree view of distributors
5. Role of Technology and the potential for AI

Aditi Sharma
Regional Vice President
Salesforce

Ajith Singh Rajapoopathy
Associate Vice President – Product – CaratLane
A Tanishq Partnership

Prashant Bhargava
Principal Solution Engineer
Salesforce

Rakesh Dadhwal
Dy. General Manager – IT
Paras Group of Companies

Deb Mallick
Associate Director
PwC
Moderator