Digital Experiences to enhance efficiency, effectiveness, and engagement in the B2B customer journey

Digital experience continues to play a critical role in B2B businesses. With an increase in digital interactions between buyers and suppliers, Digital experiences are changing the expectations of all business stake holders and a huge need is being felt on enhancing this experience. This experience has also become a competitive differentiator in driving business sustainability and growth.

As per Harvard Business Review study-

Business stakeholders need information at the right place and time for them to be able to take right decisions thus enhancing business prospects and growth.

This digital experience is dependent on the selection of the right technology that offers a comprehensive solution to address B2B scenarios of Dealer Distributor management challenges and helps maximize operational efficiencies, flexibility and provides a 360-degree view at each level. Using current technologies like AI and Machine Learning, being more personalized, and being more adaptable, you can outperform your competition, build client loyalty, and increase profitability!

Join The Economic Times Experience Economy Round Table discussion on the theme Digital Experiences to enhance efficiency, effectiveness, and engagement in the B2B customer journey to hear from industry experts on understanding buyer behaviour and strengthen your business with improvement opportunities to stay ahead of the competition.

This Roundtable will focus on –

Transform the way a company engages with its channel partners
Facilitate effective field operations with complete visibility and intelligent decision making
Exploring the future of digital transformation and smart technologies in the value chain
Creating a customer centric experience across the customer digital journey

Speakers

Akshaya Gujral
Chief Sales Steering and Distribution
Arcellor Mittal Nippon Steel

Nikhil Bhagchandani
Deputy Director – Marketing, Aluminium Business
Vedanta

Rohit-Kalyanpur-Passport-photo-1st-Feb-2019

Mr Rohit Kalyanpur
Sr. Director & Services Solutions Advisory Head
SAP
Moderator

Saurav Mukherjee
Senior Vice President – Global Sales
CEAT

Sudeep Singh
Head – CX Business
Indian Subcontinent

Sunil Saini
Head – Corporates & Exports
Nexzu Mobility

Vipin Gandhi
Innovation & Advisory Lead
SAP India

Agenda

18.00 – 18.30	Registration
18.30 – 18.40	Opening Remarks by ET Edge (Emcee)
18.40 – 18.55	Fireside Chat – ” Customer centric transformation at Arcellor Mittal Nippon Steel Speaker- Akshaya Gujral, Chief Sales Steering and Distribution, Arcellor Mittal Nippon Steel Moderated by- Sudeep Singh, Head of CX Business, Indian Subcontinent, SAP
18.55 – 19.10	Special Address – Addressing the CX Dynamics – VIPIN GANDHI, INNOVATION & ADVISORY LEAD, SAP
19:10 – 19:45	Shifting the Gear: Enhancing Digital Experiences Indicative talk points: Challenges in creating a customer centric experience across the customer digital journey Evolution of Channel partner engagement Effective field operations with complete visibility Adoption & implementation of smart technologies in the value chain Moderator – Mr Rohit Kalyanpur, Sr. Director & Services Solutions Advisory Head, SAP Esteemed Speakers – Mr Nikhil Bhagchandani, Deputy Director – Aluminium Business, Vedanta Mr Saurav Mukherjee, Senior Vice President – Global Sales, CEAT Mr Sunil Saini, Head – Corporates & Exports, Nexzu Mobility
19:45 PM	Close of the Session, Followed by Cocktail Dinner

Register Now

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