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Digital Sharing Economies: Advancing the value to customers

unwiredcp2021-08-26T04:56:05+00:00

“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams

The expectations of today’s customers are very high, owing to the digital disruption that has happened throughout this pandemic. With several online mediums and channels coming into being, customers have adapted to this digital revolution and like to access everything from their devices with a few simple taps on the screen.

Digitalization has made it possible to share a wide range of resources and to work beyond the confines of small groups and personal connections. This two-fold digital sharing revolution has resulted in remarkable efficiency in organising resource availability. Technologies enable people to easily share rent and replace underutilized assets. This has considerably helped in easing the strain on the resources of this planet.

Digitalization and the growing need for sharing economy is a boon to the industry, which appears to have a promising future. It is time for us to embrace this change and consider what lies ahead.

According to market research firm IDC, by 2023 the global economy will reach digital supremacy — the point at which products and services provided by digitally transformed enterprises will account for more than half of total global GDP.

The sharing economy or we say gig economies relies on an economic construct that links excess capacity with real-time demand. It connects consumers to providers via online ecosystems or platforms. The most prominent examples of this model are vehicle-for-hire provider Uber, zoom cars, food delivery platforms like Zomato, Swiggy and Airbnb, the home-sharing platform that has disrupted the accommodation industry.

It has also led companies to transform from business-to-customer models to customer-to-customer models. With customers being the foundation of every business, it has become imperative for all companies to follow the customer-first approach and offer them what they want. This is where the new tools and technologies come into play.

The services and features offered by these companies will most likely develop as sharing economy leaders grow and new participants emerge. There is increasing use of AI these days to anticipate the behaviour of users based on a history of services availed by them. This allows companies to deliver more personalised services. Similarly, the emergence of several other technologies has boosted this industry.

It has become critical for businesses to develop solutions that make customers’ journeys exciting and ensure satisfaction among them. Of course, the notion of sharing and trading isn’t new, but advances in technology have removed obstacles and created conditions that allow the sharing economy to thrive even during these challenging times. However, firms must figure out which tools and technologies are ideal for catering to shared economy consumers in order to stay ahead of the curve. The Economic Times Intelligent Customer Engagement Toolbox Webinar with the theme: Digital Sharing Economies: Advancing the value to customers, aims to answer this very question. The webinar will showcase a roadmap of how companies can identify their digital needs and select the right tool or technology stack for better customer response.


Speakers

Dhruv Vats
India Sales Lead
MoEnagage

Vinit Jain
CTO and Co-Founder
Cityfurnish

Deepak Miglani
CTO
Rentickle India

Vakul Agarwal
Senior Director – Product
Grofers

Priyang Agarwal
Director – Marketing, Partnerships & Growth
Tata 1Mg

Aniket Bajpai
Co-founder and Head of Growth
Limechat

Somick Goswami
Partner and Leader, Transformation
PwC
Moderator

Somick Goswami, Partner and Leader, Transformation, PwC

Pen Profile

Somick is a Partner with PwC India Consulting at PricewaterhouseCoopers, Part of Technology Leadership and Advisory Leadership team. He is the X – Line of Service Transformation Leader for PwC India. He has overall 25 + years of experience and around 19 years in PwC India. In his current role he engages with clients to drive their transformational agenda across different business challenges across HR, Finance ,Customer Excellence Supply chain, Digital operations and Technology, responsible for the Go To Market and Digital asset creation for the same.

Past Roles in PwC between 2002 Dec Till Date

Over last 19 years Somick has taken up several client facing roles within PwC from leading the Central Sales Organization across Technology areas nationally. Somick was also seconded to Brunei to help grow the Technology Practice. He then moved to Bangalore in 2006 to set up the technology Practice in South. He was instrumental in building a good strong team around sales and delivery to grow the region from strength to strength. He also leads the Microsoft competency which is one of the strongest practice for PwC in the network and also the domestic market.

He has set up and driven several key alliances as well during the journey. He has sold and delivered large transformation projects / integrated solutions around Retail, Front Office Transformation, Value led ERP transformation and Digital. In past has has led the Business Development Team across Technologies in PwC and was the head of the Central Sales Organization before becoming the Partner leading the Microsoft Competency.. His strength has always been to be a client facing person and he has been passionate to develop practice from scratch and build lasting relationships. Somick was inducted to Partnership in 2014 in PwC and before that was Executive Director for 2 years.
Somick has won the PwC India Chairman Value Award twice which is given to only top 5 % of the Partners in PwC India for leading the Firm Agenda in creating distinct position in the market.

Key Experience Summary before PwC

Somick started his career with Wipro in 1995 to 1998 with the Software Products Division and then went up to drive channels nationally for some new alliance like Lotus, Novell Netware, McAfee . In his very first year he won the Best Marketing Executive Award Nationally for creating a strong client base in East for new edge products.

He also had a stint with IBM Software Group to set up the Software Group Business of IBM in the east and also won the Country Award for his contribution for establishing the IBM Software Business in the east. Was winner of the General Manager award for his significant contribution to IBM Software business.

Somick holds a 1st Class Masters Degree in Computer Application Somick was chosen to be part of the Asia Leadership Program of PwC which is a residential program with INSEAD. He was also chosen to do a Certificate Program with the Emeritus Institute of Management (Tuck Executive Education) on “Strategy is Innovation

Somick been a speaker and anchor in several public forums, have co-authored Thought Leadership papers.

Somick is a avid Sports & music lover, have played Senior District Cricket and still plays for Office . Currentlty trying to pick up Golf

Married to Chandra Goswami who holds a Computer Science Engineering Degree and also Post Graduate Diploma in Advance Analytics from BITS Pilani. Somick has a daughter Medha who intends to pursue her Masters from School of Oriental & African Studies University of London.

Close

Agenda

15:45 - 16:00

Registration

16:00 - 16:05

Opening Remarks by ET Edge

16:05 – 16:55

Panel Discussion: Going the extra mile: Adaption of new age technologies by Sharing Economy

The sharing economy is the most efficient method to maximise the use of the planet's resources, and it can only survive in today's world with the help of proper digital tools and technology. Customers' requirements are evolving, and they're becoming more digital, to the point that businesses must recognise the potential of each technology, analyse it, and capitalise on it. The right technology can help you go leaps and bounds, opening you a whole new world of possibilities.

The panel discussion, which will include five panellists and a moderator, will look at how new tools and technology may assist Sharing Economy companies manage these unprecedented problems while still driving development.

Discussion Points:

  • How has the industry been affected by current crisis?
  • Changing user behaviour
  • Meeting customer demands and overcoming obstacles
  • Onboarding, activation, and engagement
  • Right tools and technologies for shared economy businesses
  • Identifying important gaps between digital platforms and sharing economy
  • Hyper personalizing customer journeys
  • Strategies for ensuring that users get consistent, customised, and targeted communication across many channels

16:55 – 17:00

Closing remarks by ET Edge


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    • Upcoming Webinars
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Contact Us

  • Address:: Lotus Corporate Park, 19th floor – 1902 and 1901, G – Wing, Off Western Express Highway, Geetanjali Railway Colony, Laxmi Nagar, Goregaon (East), Mumbai – 400063
  • Email:: etunwired@et-edge.com

Recent Webinar

Modernizing Data Management

As organizations realize the benefits of digital and cloud transformation, it has resulted in a further increase in pace... read more

Unlock And Scale

There is no better approach to solving challenges than the famous saying “two heads are better than one. Harnessing the... read more

Innovation stories of India

read more