Amplify BFSI: Digital customer engagement strategies
Just as health is a state of complete harmony of the body, mind and spirit, modern-day healthcare organisations and pharma companies are also dependent on execution based on very subtle and sophisticated links.
There is no longer a notion of the “family doctor” or the “town emergency room,” but rather a web of primary and secondary care that has grown to include first responders, paramedics, emergency room physicians, operating room staff, laboratories, rehabilitation clinics, and much more. Similarly, drug trials are not typically located in a single facility but are instead conducted in multiple sites across the globe to ensure a true random sampling.
So, the ask or need is to be connected at all times and the network should act as the lifeblood for these organisations ensuring that accurate information flows from the brain to any other organ and back. Foundationally, it must be reliable and secure ensuring assured experiences for all users, devices, and critical medical applications. And it can be transformational if it has artificial intelligence built-in to support heavier traffic as and when needed.
Additionally, in the age of hyper personalisation and immediacy of services, the network must be personalized for individuals (guest and staff likewise) based on their ever-changing needs and locations.
On the other hand, with more locations and users accessing new services with new devices, the threat vector has exponentially increased adding to the security and compliance risks inherent in healthcare due to sensitive data such as patient tracking. The network itself could be the basis of such treats as more organisations today require WiFi or RFID access for collecting data through telemetry.
Join us at The Economic Times & Juniper Networks present The Intelligent Enterprise webinar, under the theme of – “Building Nextgen Networks for Resiliency in Pharma”, to unlock the full potential of your health or pharma organisation and secure your information highway across all locations from the data center to the campus, and from the local clinic to the remote specialist.
Speakers
Sanjay Prasad
Head BFSI – India and MEA
MoEngage Inc.
Amit Saxena
Global Chief CTO
State Bank of India
Pravin Sharma
GM IT
Union Bank of India
Manish Madan
SVP/ Head- Digital Customer Service, Claims
Aegon Life Insurance
Satyarth Priyedarshi
Head Of Digital
Tata AIA Life Insurance
Sivakumar Nandipati
Chief Digital Officer
Fedbank Financial Services
Amit Khanna
Partner – Technology Consulting
PwC India
Moderator
Agenda
15:45 - 16:00 |
Registration |
16:00 - 16:05 |
Opening Remarks by ET Edge |
16:05 – 16:55 |
Panel Discussion: Enhancing customer journey: Leveraging the best digital banking strategies People have been obliged to adopt the new norms such as social distancing and leaving the house when essential because of the epidemic. In these difficult times, the BFSI sector has gone above and beyond to assist their clients by bringing banks to their customers’ homes. With the widespread usage of mobile phones, tablets, laptops, and other digital devices, the number of people who utilise these customised banking services from the comfort of their own homes has increased. However, the growing expectations of the customers has mounted immense pressure on the BFSI sector as they have to offer a hassle-free digital journey, by deploying the right tools and technologies on their online platforms. The panel discussion, which will include five panellists and a moderator, will look at how new tools and technology may assist BFSI companies manage these unprecedented problems while still driving development.Discussion Points:
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16:55 – 17:00 |
Closing remarks by ET Edge |