ET Unwired: Reimagining Business | Webinars, Masterclass & WorkshopET Unwired: Reimagining Business | Webinars, Masterclass & Workshop
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BBC News Upfront

unwiredcp2021-03-31T05:40:36+00:00

Businesses across the globe did not expect disruption of this scale and most brands had no plan to tackle such a shock (pandemic situation). While media platforms and publishers have been the go-to platforms during the pandemic there were some platforms that resorted to questionable and unethical practices for immediate gains. Audience reaction towards such practices have been quick and punitive not only with such media platforms but also with brands that associate with such platforms and are seen compromising on their committed values. The collateral damage to brands is sharp and at times irreparable and global in nature.

Advertising & brand associations are choices brands make every day and is important than ever before to make this choice wisely every single time. Brand perception & spill overs are fast and therefore to build shock proof and resilient brands that audience trust and can rely upon it is not only enough to communicate the right thing but also important to communicate from the right environment. Healthy brand association is a key element in this build up and brand associations that match with core values of the brand is no longer a ‘good to have’ but a ‘must-have’ mandate for every single media investment in today’s era.


Agenda

15:45 - 16:00

Registration

16:00 - 16:05

Opening Remarks by BBC

16:10 - 16:20

Welcome Address: The Vital Role of News Media in Brand Building
BBC

16: 25 - 16:45

Keynote Address: Sustainable Business Model & Ethics - The Best Way forward for Economic Recovery in Current Downturn

16:50 - 16:55

BBC's stand on Sustainability

17:00 - 17:20

In Conversation: The Advent of Marketing in a Cookie-Less World

17:25 - 17:30

How BBC can Supplement to This Thought
BBC

17:35 - 17:55

CEO Speaks - Can Content Marketing Make Brands More Memorable in this VUCA World?

18:00 - 18:05

The Furture of Brand Building by BBC

18:10 - 18:15

Vote of Thanks

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  • Email:: etunwired@et-edge.com

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  • About Us
  • Prive
  • Webinars
    • Upcoming Webinars
    • Past UnWired Sessions
  • Masterclass
  • Roundtables
  • Contact

Contact Us

  • Address: Lotus Corporate Park, 19th floor – 1902 and 1901, G – Wing, Off Western Express Highway, Geetanjali Railway Colony, Laxmi Nagar, Goregaon (East), Mumbai – 400063
  • Email:: etunwired@et-edge.com

Recent Webinar

Modernizing Data Management

As organizations realize the benefits of digital and cloud transformation, it has resulted in a further increase in pace... read more

Unlock And Scale

There is no better approach to solving challenges than the famous saying “two heads are better than one. Harnessing the... read more

Innovation stories of India

read more