Overview:

On a global scale, the packaging industry is an enormous economic generator. Packaging is an all-encompassing industry term for the technology and design work going into protecting or enclosing every sort of product destined for storage, shipping and sale. Manufactures across industries hold importance to PACKAGING of the product as this signifies their brand and thus an essential part of their business model.

The packaging sector is moving towards providing sustainable packaging solution. There has been increasing awareness on Recycling, Resource Efficiency, Sustainability etc.

CONSUMERS NOW JUDGE BRANDS BASED ON SUSTAINABILITY

Consumers prefer products which are nature friendly and innovative. With plastic packaging having a significant market share, the growth of the industry is affected by the polluting effect of the material.

According to a recent global survey; 83% of global respondents believe it’s important or extremely important for companies to design products that can be reused or recycled. Source: Accenture (North America, Asia, Europe)

Fact:

The India Packaging Market was valued at USD 50.5 billion in 2019, and it is expected to reach USD 204.81 billion by 2025, registering a CAGR of 26.7% during the period of 2020-2025. Source: Mordor Intelligence.

The global beverage package market size was 123.39 billion in 2018 which is projected to reach USD 177.04 billion by 2026, exhibiting a CAGR of 4.5% during the forecast period from 2019-2026. Source: Fortune business Insights

Packaging Solutions in Beverage Industry

Sustainability and smart packaging technologies are the buzzwords resonating among brands for building the future. This creates opportunity for the vendors with innovative solutions to gain the competitive advantage in the local market, as well as gain the market share with strategic partnerships of long-term material supply. Packaging in beverage industry, is among the front-liners where massive investments are being made for expansion and technological upgradation. The packaging of beverages both carbonated and non-carbonated, is a complex technological branch.

The changing trend is observed in the materials used from traditional returnable glass bottle to newer plastic containers as well as other materials with the objective to improve the conventional practices, extend their share in the large market, extend the shelf-life of the products, provide greater consumer convenience and ultimately to produce economic packages. Among the widely discussed material these days, ALUMINIUM is the word.

ALUMINUM IS WINNING

Aluminium’s ability to form any shape and its protective qualities have made it the most versatile packaging material in the world. In addition, a key benefit is that aluminium cans can be fully recycled and reused an infinite number of times. Aluminium cans allow the beverages inside them to retain their taste, while protecting them from the negative impact of the elements. In addition, the can itself does not get rusty or lose its properties in any other way.

These cans are the natural sustainable choice of packaging as they are lightweight, stackable and strong, allowing brands to package and transport more beverages using less material. They also have a higher recycling rate and more recycled content than competing package types. Aluminum cans are recycled repeatedly in a true “closed loop” recycling process. They are also unbreakable, impact-resistant and tamper-proof.  It can also withstand extreme temperature and pressure.

SUSTAINABLE PACKAGING WEBINAR

“Sustainable packaging refers to the sourcing, development, and use of packaging solutions that have minimal environmental impact and footprint”. Sustainable packaging is becoming a higher priority for both brands and consumers – more now than ever before. In fact, implementing eco packaging in your brand’s operations is no longer an option – it’s a necessity.

The virtual webinar with the Theme Move Towards Circular Economy is trying to gather the sustainability experts for indispensable discussion to connect and shape the future of beverages packaging industry with the use of sustainable packaging materials specially aluminium.

Discussion Points

• Sustainability and functional benefits of aluminium beverage cans
• Why Brands prefer aluminum packaging
• Growth in Green: Opportunities for Sustainable Packaging
• How do we increase the adoption of sustainable packaging materials?

Amit Lahoti
VP and GM – India and South East Asia
Ball Beverage Packaging (India) Pvt. Ltd

Ashish Sachdeva
Founder President
Green Dream Foundation

Chakravarthi AVPS
CEO, Managing Director
Ecobliss India

Dia Mirza
Actor, Producer, UN Environment Goodwill Ambassador & United Nations Secretary-General Advocate for Sustainable Development Goals

Himangshu Watts
Consulting Editor
ET

Kartikeya Sharma
President – India & South East Asia
AB InBev

Manpreet Singh
Partner, IGH – Climate Change & Sustainability Services
KPMG

Namrata Rana
Director
Strategy and Brand, Futurescape, India Ambassador of University of Cambridge Institute for Sustainability Leadership

Rajiv Sangoi
Director
RIO INNOBEV PVT. LTD

To subscribe to The Times of India, The Economic Times, Navbharat Times, Mumbai Mirror, Pune Mirror, Ahmedabad Mirror, Maharashtra Times & Ei Samay – please click https://subscribe.timesgroup.com/subscription