Customers form the core of existence and growth of any business. Customer engagement and expectations are higher than ever. To adapt, new business models are emerging (or being thrust upon companies by new competitors) and companies who fail to embrace them will get left behind.

BFSI sector began their digital journey years ago and have clear digital strategies. Leaders in digital banking and financial sector are more customer-centric, tech-savvy, and more inclusive. And they change their fundamentals to achieve the best results. Perhaps the most important step, however, is that BFSI in the digital age requires a drastic, profound reset of how the staff reacts to customer needs. In order to meet consumer demands and match today’s pace of innovation, financial leaders are looking to implement digital transformation efforts to keep companies competitive, albeit at varying speeds.

Digital transformation in BFSI allows you to create a more cohesive and personal digital customer journey. Talking about CRM (customer relationship management) which is a category of integrated, data-driven software solutions that helps to improve the way you interact and do business with your customers. CRM systems helps to manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.

About the Virtual Panel Webinar:

The BFSI landscape is evolving at a rapid pace. Digital is disrupting the way organizations function and they need to look at new ways to engage with customers in order to remain competitive. Digital technologies – coupled with strategy – are reshaping BFSI operational effectiveness and customer experience.

Join us in this engaging listening circle “Reimaging BFSI: Accelerate growth and loyalty through customer centricity in the digital age” with leaders in BFSI space to understand how organizations are adjusting to meet changing customer expectations. We will dive deeper into evolving customer conversations, needs and innovation required to quickly pivot and adjust to customer demands.

In this session we will explore:

• Changing customer expectations Pre – Covid and now
• Role of enterprise technologies like CRM in enabling customer centricity
• Technological barriers that prevent organizations from being customer focused