Recognizing Digital Marketing’s Best Kept Secret: Digital Fraud

The year 2020 would leave an indelible mark in our minds, thanks to the Covid Crisis. Whether it was lockdown or unlocking India Inc, every experience was different this year. Keeping in mind the fact that every economy and organization is contemplating a smoother strategy for riding the next growth bandwagon in the post-Covid world, we are organizing The Economic Times Global Digital League on 3rd December. 

This decade witnessed some of the life-changing companies across several industries. With the help of digital revolution, organizations have had achieved hyper-growth. As we move forth, in the post Covid era — what kind of transformation organizations and economies are bound to see is a million-dollar question.

The Economic Times Global Digital League (GDL) will help us get a sneak-peek into the future, helping enterprises to chart their future roadmap with the help of technology. The Summit would help us galvanize and prepare for the future. With technology, one also needs to be cognizant about the change in regulations/compliance and dealing with each stakeholder of the ecosystem. So, let’s take a deep dive into the future and gear up for a promising future.

Recognizing Digital Marketing’s Best Kept Secret: Digital Fraud

To talk specifically about the CX league here, Customer experience has also undergone a massive change over the months and years. But what has become a pain in the neck is digital ad frauds.

KPMG released their annul Media spend report last month where they are projecting that Ad Spends on Digital & OTT will overtake ad spends on Print in India, for the first time ever.  At 28% digital is now the second highest after TV (36%).  These numbers are alarming, so we realized the need to talk about Digital Ad frauds in today’s session.  We also plan to cover the topic at ET GDL.

While growth in digital is understandable and is welcome a little know side is the extend of fraud in Digital Advertising, which is huge but is not widely recognized especially by advertisers

Six Niche Leagues:-

  • Manufacturing League
  • Healthcare League
  • BFSI League
  • IT/ITES league
  • Emerging Enterprise League
  • CX League

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