As a trainer, trained more than 83,000 participants through 1,292 workshops (for mutual fund distributors, CFPs and regulators; as well as for investors) across 130 different locations across the country.

Written articles for mainstream media, e.g. Times of India, Business Standard, Outlook Money, Mumbai Samachar, Mid-day (Gujarati edition), www.moneycontrol.com, www.morningstar.in, and www.bloombergquint.com. Published 723 articles.

He has authored four books 1. “Riding The Roller Coaster – Lessons From Financial Market Cycles We Repeatedly Forget”. The book is available in three languages, viz. English, Gujarati and Hindi. 2. “Personal Finance Lessons from the ICU” 3. “The Whole Thing Is That Ki Bhaiya Sabse Bada Rupaiya – Personal finance lessons from Bollywood”. The book is available in two languages, viz. English, and Gujarati. 4. “Investories – Anecdotes from the financial world”

He has also co-authored a book “Immunize Your Financial Health” along with six other authors.
All the books are published by TV18 Broadcast Ltd, a CNBC group company.

Done extensive work in the area of investor education along with SEBI, NISM and various Asset Management Companies. Involved in various projects with NISM including development of certification programs for the intermediaries.

Website: www.amittrivedi.in
Twitter: @KarmayogKnowleg

Ms. Rao has spent over two decades in the Mutual Fund Industry. Prior to joining Birla, Mr Rao has worked with UTI Mutual Fund. In UTI, Rao has worked across the disciplines including sales and distribution, marketing, product, strategy and business development.

Mr Rao has taken Financial Literacy and Investor Education as a mission and reaching out to various segments across the geographies with innovative ideas to inculcate savings a habit. He is instrumental in developing innovative initiatives like Nivesh Mahakumbh, Fauji Nivesh, Nivesh Abhiyaan, Fiscal Fitness workshops for corporate, digital initiatives – Investor Hangouts, smart selfie, mutual fund assist to name a few. He was also instrumental in developing modules like – My First Investments, Money Lab, My First Finance lessons, My First Pay Cheque & Samriddhi to reach out to few lakhs of investors.

These initiatives helped his fund house to win many more accolades and awards in India & abroad like the best of the best fund house in Investor Education from Asia Asset Management & Innovative approach to Investor Education from Outlook Money. He is working closely with many of educational institutions, universities and media partners. During the last five years, Mr Rao and team conducted over 5000+ out-reach programs under “ Jaanoge Tabhi Toh Maanoge “ banner and reached out to few lakhs of investors with various initiatives under his leadership. He is also a member of Various Committees in NISM (National Institute of Securities Market)

An alumnus of IIM – Calcutta. Rao is an MBA Finance, Chartered Wealth Manager (American Academy of Financial Management), and Post graduate diplomas in Portfolio Management & International Business and graduated in Dairy Technology.