Ms. Rao has spent over two decades in the Mutual Fund Industry. Prior to joining Birla, Mr Rao has worked with UTI Mutual Fund. In UTI, Rao has worked across the disciplines including sales and distribution, marketing, product, strategy and business development.

Mr Rao has taken Financial Literacy and Investor Education as a mission and reaching out to various segments across the geographies with innovative ideas to inculcate savings a habit. He is instrumental in developing innovative initiatives like Nivesh Mahakumbh, Fauji Nivesh, Nivesh Abhiyaan, Fiscal Fitness workshops for corporate, digital initiatives – Investor Hangouts, smart selfie, mutual fund assist to name a few. He was also instrumental in developing modules like – My First Investments, Money Lab, My First Finance lessons, My First Pay Cheque & Samriddhi to reach out to few lakhs of investors.

These initiatives helped his fund house to win many more accolades and awards in India & abroad like the best of the best fund house in Investor Education from Asia Asset Management & Innovative approach to Investor Education from Outlook Money. He is working closely with many of educational institutions, universities and media partners. During the last five years, Mr Rao and team conducted over 5000+ out-reach programs under “ Jaanoge Tabhi Toh Maanoge “ banner and reached out to few lakhs of investors with various initiatives under his leadership. He is also a member of Various Committees in NISM (National Institute of Securities Market)

An alumnus of IIM – Calcutta. Rao is an MBA Finance, Chartered Wealth Manager (American Academy of Financial Management), and Post graduate diplomas in Portfolio Management & International Business and graduated in Dairy Technology.