At a time when a global pandemic has brought life to a standstill and affected almost every aspect of normal human activity: creating chaos in stock markets, crashing down interest rates, impacting GDP growth rates and economic activity on a global scale, we as a society are reminded of how unprepared we are in the face of future uncertainties. In such a scenario, we must recognize the potential of life insurance as an instrument which offers holistic financial protection for individuals and their families. To successfully navigate these unprecedented challenges and cope with uncertainties of life, we must learn to appreciate the importance of ‘Sum Assured’ that is embedded in all life insurance products. This can play the sheet anchor role in such turbulent times and help us emerge victorious in the aftermath of this storm.

1. At a time when a global pandemic has brought life to a standstill and affected almost every aspect of normal human activity, impacting GDP growth rates and economic activity on a global scale, we as a society are reminded of how unprepared we are in the face of future uncertainties
2. In such a scenario, we must recognize the potential of life insurance as an instrument which offers holistic financial protection for individuals and their families.
3. To successfully navigate these unprecedented challenges and cope with uncertainties of life, we must learn to appreciate the importance of ‘Sum Assured’
4. Sum Assured is embedded in all life insurance products. This can play the sheet anchor role in such turbulent times and help us emerge victorious in the aftermath of this storm

V.Viswanand, Deputy Managing Director, Max Life Insurance

An industry veteran with a dynamic presence in the financial services sector for nearly three decades, V. Viswanand is Deputy Managing Director at Max Life Insurance and a member of the Board. In his role, he is responsible for Distribution, including Proprietary Channels, Bancassurance and Third-Party Business, Institutional Sales, Business Development and Distribution Operations. He also steers the strategic direction and growth of the company through his deep involvement in the strategy formulation processes. Additionally, he leads the Max Skill First training partnership as well as the Procurement and Facilities functions.

A Founder Team Member of Max Life, Viswanand has been associated with the Company for nearly two decades and has consistently demonstrated qualitative leadership across diverse verticals including Agency, Banccasurance, Direct Sales, Product Development, Persistency management, Operations, Technology, Quality, Innovation & Service Excellence. In his previous role at Max Life Insurance, Viswanand was Senior Director and COO. Prior to that he was Director & Head – Product Solutions Management wherein he enabled two large scale transformations in the face of regulatory changes which resulted in significant increase in market share of the company.

Over the years, Viswanand has played an instrumental role in not only propelling Max Life to emerge as the industry leader in Customer Retention, Claims Paid Ratio and Customer Loyalty but also had led the Company’s wins in several global and national accolades in Quality and Technology, including the coveted Gold medal at ASQ, USA and RBNQA.

Prior to joining Max Life Insurance, Viswanand was a retail banker with ANZ Grindlays Bank for nearly a decade. He holds a master’s degree in Management Studies from BITS, Pilani.