Amplifying your Company’s Brand with Customer Service
“Customer service is an opportunity to exceed your customer’s expectations” – John Jantsch, Marketing consultant, and Speaker
Customer expectations are at an all-time high, and they are only turning to those that can meet all of their needs, listen to their concerns, address them, and give the best possible outcome. If you are unable to accomplish so, you are already eliminated from the competition. When service and experience are what create a brand, the inherent risk for firms today is not fulfilling rising customer expectations.
There are a variety of tools and resources available to help you generate business results and achieve success faster. A functional and user-friendly support portal can help you stay connected, provide smooth interactions, and customise your support experience.
Personalization and technology go hand in hand! Although we are relying on technology in every element of our lives to propel us ahead, we cannot ignore the marketing components of our businesses. Personalization of services based on the needs of the consumer is also critical.
While organisations in the same industry compete, the focus of these enterprises should be on providing the greatest client experience. Although businesses all around the world have already hopped on board, you can’t afford to fall behind by failing to fulfill client expectations. This entails minimising redundancy in your end-to-end client experience, using current technologies like AI and Machine Learning, being more personalised, and being more adaptable. With all of this in place, you can outperform your competition, build client loyalty, and increase profitability!
Join The Economic Times Round Table discussion on the theme Harness the power of the whole company to serve the customer, to hear from industry experts on how customer expectations are shifting, variables impacting customer experiences, and how organisations can assure success by leveraging a powerful approach, emerging tools, and technology to shape the future of customer experience.
Speakers
Ananth Subramanian
EVP and Head IT
Kotak Mahindra Asset Mgt. Co.
Konark Panday
Customer Communications Head and NPS Strategist
Godrej Properties
Md. Shamim
GM – IT
Tata Communications
Nayak Amar
Asst. General Manager-ATM Channel
ICICI Bank
Paul Baptist
Sr.Director, Customer Workflow
ServiceNow
Prashant Tyagi
Vice President – Digital Solution
Tata AIA Life Insurance
Preeti Singh
Head Customer Experience
Axis Finance
Suhas Mhaskar
Executive Director and CIO
Octave
Nataraj Tammana
Partner
Deloitte India
Moderator
Agenda
| 06:00 – 06:05 PM | Welcome Address by ET Edge |
| 06:05 – 07:00 PM |
Round table discussion: Harness the power of the whole company to serve the customer A company is successful when it has loyal customers that keep coming back despite the competing brands trying to lure them. What keeps these customers coming back to these businesses, and how do these brands earn customer loyalty? This session will focus on the customer services that businesses must provide in order to stay ahead of the competition in these fast-paced times, as well as the technology that will influence the future of customer experience. Indicative talk points:
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| 07:00 PM | Closing Address by ET Edge |
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