Digital Experiences to enhance efficiency, effectiveness, and engagement in the B2B customer journey

Digital experience continues to play a critical role in B2B businesses. With an increase in digital interactions between buyers and suppliers, Digital experiences are changing the expectations of all business stake holders and a huge need is being felt on enhancing this experience. This experience has also become a competitive differentiator in driving business sustainability and growth.

As per Harvard Business Review study-

Business stakeholders need information at the right place and time for them to be able to take right decisions thus enhancing business prospects and growth.

This digital experience is dependent on the selection of the right technology that offers a comprehensive solution to address B2B scenarios of Dealer Distributor management challenges and helps maximize operational efficiencies, flexibility and provides a 360-degree view at each level. Using current technologies like AI and Machine Learning, being more personalized, and being more adaptable, you can outperform your competition, build client loyalty, and increase profitability!

Join The Economic Times Experience Economy Round Table discussion on the theme Digital Experiences to enhance efficiency, effectiveness, and engagement in the B2B customer journey to hear from industry experts on understanding buyer behaviour and strengthen your business with improvement opportunities to stay ahead of the competition.

This Roundtable will focus on –

  • Transform the way a company engages with its channel partners
  • Facilitate effective field operations with complete visibility and intelligent decision making
  • Exploring the future of digital transformation and smart technologies in the value chain
  • Creating a customer centric experience across the customer digital journey

Speakers

Akshaya Gujral
Chief Sales Steering and Distribution
Arcellor Mittal Nippon Steel

Nikhil Bhagchandani
Deputy Director – Marketing, Aluminium Business
Vedanta 

Mr Rohit Kalyanpur
Sr. Director & Services Solutions Advisory Head
SAP
Moderator

Saurav Mukherjee
Senior Vice President – Global Sales
CEAT 

Sudeep Singh
Head – CX Business
Indian Subcontinent

Sunil Saini
Head – Corporates & Exports
Nexzu Mobility

Vipin Gandhi
Innovation & Advisory Lead
SAP India 

Agenda

18.00 – 18.30 Registration
18.30 – 18.40 Opening Remarks by ET Edge (Emcee)
18.40 – 18.55 Fireside Chat –  ” Customer centric transformation at Arcellor Mittal Nippon Steel

Speaker-
Akshaya Gujral, Chief Sales Steering and Distribution, Arcellor Mittal Nippon Steel

Moderated by-
Sudeep Singh, Head of CX Business, Indian Subcontinent, SAP
18.55 – 19.10 Special Address – Addressing the CX Dynamics – VIPIN GANDHI, INNOVATION & ADVISORY LEAD, SAP
19:10 – 19:45 Shifting the Gear: Enhancing Digital Experiences

Indicative talk points:

  • Challenges in creating a customer centric experience across the customer digital journey
  • Evolution of Channel partner engagement
  • Effective field operations with complete visibility
  • Adoption & implementation of smart technologies in the value chain

 

Moderator – Mr Rohit Kalyanpur, Sr. Director & Services Solutions Advisory Head, SAP

Esteemed Speakers –  
Mr Nikhil Bhagchandani, Deputy Director – Aluminium Business, Vedanta
Mr Saurav Mukherjee, Senior Vice President – Global Sales, CEAT
Mr Sunil Saini, Head – Corporates & Exports, Nexzu Mobility
19:45 PM Close of the Session, Followed by Cocktail Dinner

Register Now

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Contact Us

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Email:   etunwired@et-edge.com

Nikhil Bhagchandani, Deputy Director – Marketing, Aluminium Business, Vedanta

A dynamic professional in the commodity industry, Nikhil has over 13 years of commercial experience in metals sales, raw material procurement and digital projects. His expertise spans diverse functions and responsibilities, including Strategic Sourcing, Process Excellence, Industrial Sales & Marketing, Supply Chain Management, Strategic Planning, Business Development and High-Impact Projects.
Nikhil started his career in 2008 with Bharat Aluminium Company (BALCO), India’s iconic aluminium producer and a subsidiary of Vedanta Limited, and has since held multiple leadership positions at BALCO, Sterlite Copper and Vedanta Limited.
Currently, he leads marketing and customer engagement for Vedanta’s Aluminium Business in India, which is India’s largest aluminium producer offering the largest portfolio of aluminium products to an illustrious clientele in over 30 countries.
Besides a Master’s in Business Administration from ICFAI Business School, Hyderabad, Nikhil also holds a Bachelor of Technology Degree in Electrical and Electronics.
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Sudeep Singh, Head of CX Business, Indian Subcontinent

Sudeep joined SAP with rich and varied experience in leadership roles across Automotive, Telecom and Technology industries. He was part of Tata Group’s prestigious leadership program TAS and worked in companies like Tata Motors, Titan and Tata Communications in high impact roles before joining Salesforce India. He has consistently delivered on customer success for organizations with people success metrics.
He has rich experience of working in B2C and B2B environments with a successful track record of using technology as a driver to transform business with a deep focus on CX. He brings the diversity of driving transformations first hand and then enabling the same as part of a technology provider in the Indian market !
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Vipin Gandhi, Innovation & Advisory Lead, SAP India

Vipin is the Innovation and the Advisory lead for India and has a patent to his name for traceability of Cotton from Farm to the finished Good and is the India Innovation and advisory Lead, SAP INDIA. He is responsible for the growth of the Intelligent Technology portfolio constituting ML, AI, IOT, BLOCKCHAIN AND ANALYTICS and Cloud applications.

Vipin has led the conceptualization and delivery of the first in Indian auto Industry solution on Industry 4.0 with M&M and has been engaged with many customers on their digital transformation journey.

For the past four years, he has been involved in establishing SAP as the preferred Innovation Partner in India. For most part his career, he has been involved in developing strategies for business.

This extensive experience in business strategy and operations has shaped the strategy he had put in place towards digitally transforming and deploying cutting edge technology at Welspun. Welspun was amongst the first few to have embarked on a journey of creating the digital core by implementing SOH HANA.

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