In an era where technology is seamlessly woven into the fabric of our daily lives, the concept of consumer freedom…
by ET Edge Insights
As of April 2023, there were 5.18 billion internet users worldwide, which amounted to 64.6 percent of the global population.…
How retailers are redefining the shopping experience The retail industry has undergone a tremendous transition in recent years, with one…
Consumerism changed consumption patterns in the mid- to late-18th century, after the industrial revolution. As economies around the world began…
by ET Edge Insights
Marketing is uniquely placed to shape consumer behaviour on the demand side of business. Many marketing departments are currently not…
Can consumer confidence surveys really help predict economic trends? Governments, businesses and banks rely on them. But some people believe…