Marketing is uniquely placed to shape consumer behaviour on the demand side of business. Many marketing departments are currently not…
by Anna Lungley
Consumer’s mindset towards health & wellness has taken a sharp turn in the wake of pandemic so much so that…
The head of Marketing & Digital at Bayer’s Consumer Health Division thinks that meeting consumers in person is the best…
Can consumer confidence surveys really help predict economic trends? Governments, businesses and banks rely on them. But some people believe…
Today’s world is digital. Everything including business is online. With the shift in consumers’ preferences, tastes and thoughts, it has…
