Ajay Motwani

CMO, Consumer Business, Adani Wilmar

How do you visualize the impact of coronavirus on the FMCG and consumer durable sector? Do you foresee a demand revival by 2021?

With regards the FMCG sector, we are seeing heightened concerns around hygiene, and nutrition/immunity, and supply side disruptions. Staples, healthy foods, immunity/nutrition supplements, saw high traction. With incomes under pressure, accessible price points, value packs see traction. In staples, we are seeing accelerated shifts from unbranded/loose to packaged products. With lockdowns lifting, consumer goods demand is also seeing recovery. Beauty products are also seeing sequential recovery.

Deepak Iyer

Managing Director, Mondelez India

“Covid-19 is testing the mettle of organisations while also being a strong catalyst for change. It’s provided companies an impetus to accelerate some of their plans to better navigate the #NewNormal and retool their business making them future ready. Businesses will need to; establish stronger consumer connections, focus on balancing their portfolio, invest in Data and Digital, have agile operating models and strong execution capabilities and most importantly build winning teams with winning mindsets. At #TeamMDLZ #India, we are committed to work towards building a #WinningGrowthCulture, on the back of continuous investments across functions, in our brands and people, keeping in mind the long-term potential of this country. I am extremely proud of my team, for weathering the storm and standing #StrongerTogether with agility and resilience to bring stability back to our business #SnackingMadeRight.”

Neil George

Managing Director, NIVEA India

“As large parts of India begin the difficult journey of Unlocking and Reopening of the Economy, the market for skin and personal care products is very slowly coming back to the pre-pandemic levels. Demand for these categories is still suppressed due to large number of consumers working, studying and tele-commuting from home; this combined with the reduced physical activity due to restrictions on outdoor sporting events and exercise events is proving to be a drag on many skin and personal care categories in the short term. Companies in this space will need to innovate harder and identify new digital channels to survive and eventually thrive in this new reality.”

Piruz Khambatta

Chairman & Managing Director, Rasna

“Every dark cloud comes with a silver lining and amidst the covid cloud the silver lining has been the booster dose given by the government and the latest one  what I call chapter 3-O of post covid reforms the Hon. Finance Minister has announced has been like a cherry on the cake . But when you see the FMCG sector  in particular which should not only see the recent announcement  but the various changes which happened in the sector  right from GST which has made the life of commercial people very easy with a single tax across the country and the fact that finances become cheaper  and recently the fact that food FMCG in particular can directly work with the farmer to ensure that they can bring the best produce in a processed form to the home  what I call  Farm to the Plate with the three farm bills reform is a major step. Also the major step is the PLI (performance linked incentive) scheme by which incentives have been given for the sector which  will further boost  the sector in the years to come  and so the Indian companies  not only become what I call Make in India champions but Make in India for the World champions.”