Thursday June 17 | 11:00 AM-12:00 PM
Confluence of Traditional Methods & MarTech Post Covid World
Today, technology has become an integral part of marketing strategies. Earlier, the use of tech was less, and strategies were formed keeping that in mind. Now the time has come to start creating space for martech in the organization. To function properly in today’s competitive world with changing consumer behavior, the adoption of new-age technology is a must. For many, implementation costs can be a barrier, but the right mix of digital & traditional marketing can also produce top-notch results. There are different tools that can be used as per different industry workings. In this session, we will be discussing the combination of traditional marketing & digital technologies, across industries.
Key topics of discussion
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Thursday, 17th June | 04.00 P.M – 05.00 PM
“Building a Cloud Strategy that delivers agility and cost optimization”.
In the drastically changing markets, business and organizations need to adapt and build strategies that allows them to explore new opportunities of expansion and meeting customer needs. These strategies are usually based on agility, flexibility and developing capacities to scale up or down to stay ahead of competitors. Having cloud computing service models in place can promote business growth because they encourage business agility due to advantages such as scalability and cost savings.
This session is going to apprise the audience of the possibilities of the challenging times and together discuss ways to provide leadership insights which lead to organizations building effective Cloud Strategies that delivers agility and cost optimization.
Talk Points:
- How to Migrate and free-up resources
- Adopt modern application development practices
- Gain faster, deeper insights across your business
- Ensure security, compliance, and resiliency
- Tips to Organize for speed and agility
- Insights on Bridging skills and experience gaps
Speakers
- Ayan de, CTO, Exide Life
- Preeti Kanwar, Head IT, NEC Technologies
- Rajeev Khade, VP Global IT, Sigma Electric Manufacturing Corporation
- Amit Madhan, President & Group Head IT & eBusiness, Thomas Cook India
- Soumyadip Chakraborty, CDO, Vikram Solar
- Avdhoot Parab, Global CIO, Wockhardt Ltd
Thursday, 17th June | 12:30 PM to 1:30 PM
Women Leadership in Martech World
There have been ground-breaking shifts in the marketing industry in the last couple of decades which was then further compounded by the effects of the pandemic. While Marketing has evolved at a frenetic pace today, with the hyperconnected discerning customer, practitioners increasingly need to speedily adopt and adapt to new technologies for both ROI and Loyalty outcomes.
Against this tumultuous background, we have seen successful women marketeers who have evolved and led their teams to perform flawlessly and win the market place. Marketing as a discipline has been in the eye of the storm and marketing honchos need to relentlessly deliver: every day, every month and, year on year.
In this session, we will discuss how these women marketing leaders have embraced change, imbibed different technologies and continue to be trailblazers. We can learn from their magic formula as they uncover their mantras of success!
Speakers
Moderator:
- Dr. Jacqueline P. Mundkur, Founder and CEO The Nxt Levels – Moderator
Panelist:
- Deepti Sharma, Country Marketing Manager, SUSE
- Neha Jamwal, Marketing Lead India & SAARC, Cloudera
- Nidhi Hola, Director – Integrated Marketing, Microsoft
- Maya Culas, Marketing Director – APAC, Commercial Segment, Hitachi Vantara
- Nithya Krishnan, Director – Marketing, India & SAARC, Trend Micro