10.15 – 10.30 Welcome Address by ET EDGE
10.35 – 10.50 Opening Address: Reinventing the CMO role for today’s world

Pedro Earp, Chief Marketing & ZX Ventures Officer, Anheuser-Busch InBev

10.55 – 11.55 Power Panel: Driven by Purpose; Powered by Tech

Digitalization is driving transformation and changing the way customers want to connect with companies. The connections with market and the marketer are getting more meaningful. Hence, CMOs need to embrace digital change to drive their companies to success and make an impact.

  • New technologies have become a focal point for CMOs. Understanding the use of technology to drive demand and making your brand meaningful
  • Identifying the purpose and a high impact brand along with meeting real leadership challenges.
  • The 2022 marketer vision board

Ravi Santhanam, CMO, HDFC Bank  
Bidisha Nagaraj, CMO, Schneider Electric India
Vivek Sharma, CMO, Pidilite Industries
Anil Viswanathan, VP Marketing, Mondelez India
Sandeep Juneja, Vice President, Sales & Marketing DHL Express India
Vasuta Agarwal, MD – APAC, InMobi
Session Chair: Harsha Razdan, Co-lead, Clients & Markets & Sector Lead – Consumer Markets & Life Sciences, KPMG in India.

12.00 – 12.15 Keynote: Innovating the Marketers role in  current times

Danielle Jin, Senior Vice President & Head of Marketing – APAC, Visa

12.15 – 12.30 Fireside Chat: Hyper personalization equals Brand Loyalty

Achint Setia, Head of Marketing & Social Commerce, Myntra
Session Chair: Ankur Gattani, VP Growth & Marketing, WebEngage

12.35 – 12.50 Standalone Session: Augmented Reality – The New Business Reality

Gaurav Jain, Head of APAC Business Expansion, Snapchat

12.55 – 01.30 Secrets of The Trade: Building connected experiences with disruptive technologies

A discussion with some a lost marketer that let out their tried and tested secret ingredients to ensure their perfect recipe to successful connected experienced with technology

Deepika Warrier, CMO, DIAGEO India
Smita Murarka, CMO, Duroflex
Kunal Bhardwaj, Senior Director – Marketing, Upstox
Deepa Krishnan, Director – Marketing, Category, Loyalty, Digital, Tata Starbucks 
Sridhar Rajagopal, Head of Sales, Marketing, Strategy & M&A, Otis India
Session Chair: Aditya Rath, Partner, Business Consulting, KPMG in India

01.35 – 1.55 Tête-à-tête: Marketing to Community building: The Digital journey

The pandemic and the new models of living has brought all of us a lot closer to our community and miles closer to our mobile phones. Consumption of any kind of information or data has become huge not only in metros but today even in tier 2 and 3 cities. Infact the pandemic has seen sales increase through the online mode in the remotest part of the country as well.  This session gives us deep dive insights on why now one must change the concept of just pure selling to building a community with loyalty, awareness and consciousness.

Preetha Athrey, Head of Marketing, Twitter India
Session Chair: Sudipto Paul, Partner, Mckinsey & Company  

14.00 – 14.20 Fireside Chat : Incrementality is the new gold standard in measurement

  •  Movement of the industry towards a more privacy-centric model
  • Implications and challenges of the new world-order for measurement
  • Why incrementality is a good bet for the new future – It is important to understand the incremental lift in revenue achieved from your marketing campaigns ·
  • Why incrementality is key for app growth

Ved Prakash Yadav, Head of Growth & Marketing, Khatabook
Session Chair: Manuel Oothria Raj, Director Sales, AppsFlyer India

14.20 – 14.30 Spotlight Address: The Art of being a truly customer centric brand

Richa Goswami – Chief Customer and Marketing Officer for HSBC Wealth and Personal Banking

14.45 – 14.50 Closing Remarks by ET Edge

*The agenda is subject to change and it will keep evolving