Driving Growth: Towards Innovative
Marketing Strategies

24th March 2022

The Chief Marketing Officers (CMOs)

Over the last couple of years, the Chief Marketing Officers (CMOs) have been forced to change their brand building strategy significantly due to the unexpected digital transformation caused by the COVID-19 pandemic. In these changing times the prime focus for them is not only to build the brand, but also to think beyond traditional marketing method.

Why CMOs need to be Aware of Marketing Technology?

CMOs must realign existing strategies or come up with new strategies to accommodate a consumer-driven environment. As CMOs become more tech-savvy, there is a need for them to have a strong relationship with the organization’s top tech leaders.

To fulfill the need for personalized customer experience, companies must utilize Artificial Intelligence (AI) and machine learning to remain competitive and relevant in the marketplace. At the same time, it is crucial to integrate keystone technologies such as Martech and Adtech for a seamless customer experience.