We live in a connected world. Certainly today, with cell phones, the Internet and Facebook, you might say people are more connected with each other than ever. And in this increasingly connected world information flows between us and the organizations and companies we deal with every day mostly via the Internet. Historically that information was stored in filing cabinets but, today, most of it is stored on computers or servers. With the evolution of how we store, access and read data, there is a case to be made for business intelligence. By understanding the broad landscape of the connected world, business and technology leaders can ready their firm for the implications — positive and negative — of asset control, business model change, and deeper data-driven customer engagement.