“Customer service is an opportunity to exceed your customer’s expectations” – John Jantsch, Marketing consultant, and Speaker

Customer expectations are at an all-time high, and they are only turning to those that can meet all of their needs, listen to their concerns, address them, and give the best possible outcome. If you are unable to accomplish so, you are already eliminated from the competition. When service and experience are what create a brand, the inherent risk for firms today is not fulfilling rising customer expectations.

There are a variety of tools and resources available to help you generate business results and achieve success faster. A functional and user-friendly support portal can help you stay connected, provide smooth interactions, and customise your support experience.

Personalization and technology go hand in hand! Although we are relying on technology in every element of our lives to propel us ahead, we cannot ignore the marketing components of our businesses. Personalization of services based on the needs of the consumer is also critical.

While organisations in the same industry compete, the focus of these enterprises should be on providing the greatest client experience. Although businesses all around the world have already hopped on board, you can’t afford to fall behind by failing to fulfill client expectations. This entails minimising redundancy in your end-to-end client experience, using current technologies like AI and Machine Learning, being more personalised, and being more adaptable. With all of this in place, you can outperform your competition, build client loyalty, and increase profitability!

Join The Economic Times Virtual Round Table discussion on the theme Amplifying your Company’s Brand with Customer Service, to hear from industry experts on how customer expectations are shifting, variables impacting customer experiences, and how organisations can assure success by leveraging a powerful approach, emerging tools, and technology to shape the future of customer experience.

Aneet Chaku
Head, Customer Service (Asia Pacific, Middle East & Africa)
Apollo Tyres

Ashwani Nandini
Senior Vice President and Head of Delivery Assurance
GlobalLogic

Anish Ahuja
Vice President – Service
Whirlpool of India

Kunal Anand
Chief Operations and Customer Services Officer
Aviva Life Insurance Co India

Kushagra Goswami
Senior Solution Specialist – Customer workflows
ServiceNow

Rajesh C
Head Customer Service Planning & Strategies, GM
LG India

Sanjay Singal
COO
ITC

V R Sharma
MD
Jindal Steel & Power

TK Arun
Senior Editor & Journalist
Moderator